Demographics

Gender:       Both male or female 
Age:          16/17
Education:    College
ABD:          C1/B
Occupation:   Not a high level job
              Part time, making their own money
Material
Status:       Mum, Dad, Siblings, close friends
Income:       Enough
Nationality:  British/American
Religion:     Any

Psychographic

A confident person that likes to listen to other people as well as being honest. Spends time looking deep into problems that have to be sorted. Always looking after other people as well as their self. Smart when it comes to learning but not making not really when it comes to making decisions, however still keeping safe. Not very emotional but will speak their mind when there is a problem. Likes to listen to the lyrics of a song and take them in. Listens to deep grime music that they can relate to although likes pop music as well because of some of the rappers included in the genre. Enjoys dancing, travelling with friends, eating, watching TV, likes listening to music, going out, adventures and shopping. Has strong views and appreciates the things around them. Works at a CD store, part time. Goes to college

Likes

Listening to music, going out with friends, seeing distant family as well as close family, driving fast, looking up to famous role model singers, eating, have adventures, shopping, spending their own hard worked money, tattoos, piercings and drinking.

Dislikes

Smoking, horrible people, unsociable people, school, bright colours, people who think they are better than everyone else and girly things.