From this pie chart I know what target audience I want to go for. I purposely asked a younger range of people as I know they are the target audience that I want and that I want to relate to. My choice of magazine will be good for this category as it is my main focus to only put in what they want to see.

This question will help me see how many people in my target audience are actually interested in magazines. From this pie chart it is obvious that more people tend to buy less magazines a week. However, I asked for some feed back on the people that answered this. Some of them aren't interested, around 3 at the most. The other ones only buy one a week as the magazines only come out at that time which is a positive as they do like magazines but are only focused on one genre. I will find out what these are and then I can see what this genre is. Even though there is a market for the magazine, I could see what else is missing in the magazine and try to provide it.

This question will help me decide what style of magazine I will do. From this I will more than likely go for the unconventional style. I want to attract as many readers as possible. I gave some examples of what these are as some people wouldn't know. This lets them see some examples and give me their proper opinion. I think that most people like to see something different rather than the usual conventional covers. Here are the pictures I showed on my questionnaire.

     







This shows me that I will defiantly focus on the celebrity as well as the information. Although the information is very important, people look at the magazine to see who is in it and who the magazine is about. They wouldn't buy it if the cover didn't impress them. If I was to focus on the information on the front cover, e.g. the cover lines then it wouldn't attract as much audience as the celebrity would on the front cover. I have a question on the celebrities people like the most that I will show in the next pie chart.

For this question I can clearly see that people like the popular artists. I gave them an option of what celebrity they would want so they could then circle it. I think that Beyoncé and Drake and two similar artists. They both do a lot of work with other artist such as Rhianna, Nicki Minaj, Jay z, Wiz, Snoop Dog and many more. If more people know them then it is more likely that people will go for my magazine. This is because a wider range of audience know who they are rather than it being someone that no one knows. I think the celebrity on the front is very important to people as explained in the pie chart above.

I asked the same amount of females and males in this questionnaire. I feel that it is fair because if I only asked females or if I only asked males then it wouldn't be fair and my other questions would depend on the gender. I want to go for a unisex magazine so this is the reason I asked equal amount of females as I have males so my results will be fair. If I didn't do this and I wanted to focus on one or the other then it wouldn't work.

This is very important, it will help me see what people like to listen to as well as have a real interest. I can see from this that most people aged 16-17 like either 'HipHop' or 'grime'. These were two of my options to do for my magazine anyway. 

From the pie charts of my magazine I have decided to choose a grime magazine. I have a lot of interest in this type of music and I know a lot about what people would want to see and hear when it comes to this specific genre of music. I think it is a unisex magazine and I want it to be available for both male and female. The artists that people like to see on the cover are all quite famous, as I know the most popular grime artists this will be easier than any other genre. I can see from the last pie chart that most people in the age group of 16-17 do like grime. I think it would sell well and would have a lot of information in, for example, I can put lyrics in the magazine and explain what the artists means by them because people like to know information like this and also like to learn lyrics.

Reader Profile

Demographics

Gender:       Both male or female 
Age:          16/17
Education:    College
ABD:          C1/B
Occupation:   Not a high level job
              Part time, making their own money
Material
Status:       Mum, Dad, Siblings, close friends
Income:       Enough
Nationality:  British/American
Religion:     Any

Psychographic

A confident person that likes to listen to other people as well as being honest. Spends time looking deep into problems that have to be sorted. Always looking after other people as well as their self. Smart when it comes to learning but not making not really when it comes to making decisions, however still keeping safe. Not very emotional but will speak their mind when there is a problem. Likes to listen to the lyrics of a song and take them in. Listens to deep grime music that they can relate to although likes pop music as well because of some of the rappers included in the genre. Enjoys dancing, travelling with friends, eating, watching TV, likes listening to music, going out, adventures and shopping. Has strong views and appreciates the things around them. Works at a CD store, part time. Goes to college

Likes

Listening to music, going out with friends, seeing distant family as well as close family, driving fast, looking up to famous role model singers, eating, have adventures, shopping, spending their own hard worked money, tattoos, piercings and drinking.

Dislikes

Smoking, horrible people, unsociable people, school, bright colours, people who think they are better than everyone else and girly things.

Now that the internet and gadgets are out it's hard for the magazine companies to sell when people can just see the whole thing online.

It is now said that the number of weekly and monthly magazines has got smaller because of people looking at the magazines on their phones, computers, tablets etc. People now want to see the news. The magazine companies are not able to get the magazines out quick enough because of how fast the media is, magazines can't respond as quick as the media does. People now a days won't go down to the shop to pick up the latest news, they will now just look at their phones.

Gregg Hano, CEO of MAG+ wrote a piece pointing out the fact that we are actually just in the infancy of digital magazines. He stated that their was a rise in the digital magazine published each year. It was only really since 2010 that the digital publication industry has been around and there is no surprise to that because thats when it was the birth of the modern tablet industry. 

The digital magazines are far less static then traditional print magazine. Around 3% of the US population owned a table following the initial IPad released in 2010. In the first park of 2013 that number increased to 34%. The barriers for a digital magazine decreased because of this. At the same time digitizing platforms are broadening the scope of where digital magazines can be published, such as within websites and on smartphones. 

In attempt to increase productivity and decrease production costs, brands are also beginning to use digital publications. The business digital magazines is increasing fast. Digital magazines provide a unique experience in an age where information flows quickly and readers can switch what they are reading easily.


However, some people argue that print magazines are not dead. A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.
There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad. 
Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.

Mood Board For My Grime Magazine

Unconventional Magazine Covers

This is the type of magazine the I would want to use in my magazine. They are both unconventional in different ways.

The one on the right is really simple with just the picture and the name of the magazine. I would add some cover lines to this but overall the picture is the type of picture that I want to go for. It is quite dark and intimidating whilst be really interesting at the same time. Rhianna's face has no expression on, this is what grime is like, very unemotional and mysterious. The colours are dull and the only thing that stands out on the page is Rhianna.

The cover on the right is different. It is the type of brand that I want to use (Adidas). This is because many grime rappers wear this brand, for example Stormzy. The colours are quite bright and different so I would want to change that to a more dull type colours. The cover lines are set out very differently rather than just being placed randomly around the page. The title blends in with the magazine so it is unconventional. However, I wouldn't want this type of position that they are in. 

I will experiment with both the different type of unconventional magazines.

What Makes A Good Magazine Cover?

A good music magazine would be:

Close up picture for the cover