Are Music Magazines Doomed?
07:14
It is now said that the number of weekly and monthly magazines has got smaller because of people looking at the magazines on their phones, computers, tablets etc. People now want to see the news. The magazine companies are not able to get the magazines out quick enough because of how fast the media is, magazines can't respond as quick as the media does. People now a days won't go down to the shop to pick up the latest news, they will now just look at their phones.
Gregg Hano, CEO of MAG+ wrote a piece pointing out the fact that we are actually just in the infancy of digital magazines. He stated that their was a rise in the digital magazine published each year. It was only really since 2010 that the digital publication industry has been around and there is no surprise to that because thats when it was the birth of the modern tablet industry. The digital magazines are far less static then traditional print magazine. Around 3% of the US population owned a table following the initial IPad released in 2010. In the first park of 2013 that number increased to 34%. The barriers for a digital magazine decreased because of this. At the same time digitizing platforms are broadening the scope of where digital magazines can be published, such as within websites and on smartphones.
In attempt to increase productivity and decrease production costs, brands are also beginning to use digital publications. The business digital magazines is increasing fast. Digital magazines provide a unique experience in an age where information flows quickly and readers can switch what they are reading easily.
However, some people argue that print magazines are not dead. A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.
There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad.
Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.
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