Media Resources

01:45

Secondary Research Examples

Public sources. These are usually free, often offer a lot of good information, and include government departments, business departments of public libraries, and so on.

Commercial sources. These are valuable, but usually involve cost factors such as subscription and association fees. Commercial sources include research and trade associations, such as Dun & Bradstreet and Robert Morris & Associates, banks and other financial institutions, and publicly traded corporations.

Educational institutions. These are frequently overlooked as valuable information sources even though more research is conducted in colleges, universities, and technical institutes than virtually any sector of the business community.

0 comments