Circulation and Readership
04:29Circulation and Readership
The National Readership Survey is a joint venture company in the UK between the Institute of Practitioners in Advertising, the Newspaper Publishers Association and the Periodical Publishers Association. It provides audience research for print advertising trading in the UK. The survey covers over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. It classifies audiences in a number of ways, one of which is the NRS social grade.
This an extract I found on the NRS website, from this we can see which audiences buy which type of magazine.
Karrang! has the largest total audience and we can clearly see that most of their customers are from the ABC1 category and are between 15-34. However Top of the Pops magazine has the lowest total of customers in this list although the number of C2DE customers is over double than ABC1 customers.
Overall, The National Readership Survey website provides essential information when it comes to finding out which market the target the most. However the NRS does not always give the best information as the range of audience is way to big.
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